On March 7, 2022, Jennie appeared on the variety show The Game Caterers in an episode featuring YG Entertainment artists, revealing that Blackpink had been working on a new comeback: "Blackpink is also making a comeback soon, I don't know if I'm allowed to say this, but since I'm the only Blackpink member here, I'll just say it please look forward to it". According to the International Federation of the Phonographic Industry (IFPI), the album was the eighth best-selling album worldwide across all formats in 2022, and the seventh best-selling album in pure sales. The album has since been certified double million by the Korea Music Content Association (KMCA). Additionally, Born Pink became the first album by a K-pop girl group to land atop the Billboard 200 and the UK Albums Chart, which earned Blackpink two Guinness World Records. In the United States, it became the first album by a female group to reach number one on the Billboard 200 since Danity Kane in 2008.
Commercially, it debuted at number one on the Circle Album Chart with 2.2 million copies sold in less than two days, becoming the best-selling album by a female act in South Korea and the first to surpass two million sales. The album's stronger production and more personal lyrics received praise however, criticisms were made for its lack of innovation and musical development. The album was met with generally favorable reviews from critics. To promote the album, Blackpink embarked on the Born Pink World Tour beginning in October. " Ready for Love", previously released as a promotional single in collaboration with battle royale video game PUBG Mobile, was also included on the tracklist. The album's second single " Shut Down" peaked at number three on the Circle Digital Chart and at number 25 on the Billboard Hot 100. The pre-release single " Pink Venom" topped the national charts of 10 countries, peaking at number two on South Korea's Circle Digital Chart and at number 22 on the US Billboard Hot 100. Blackpink members Jisoo and Rosé co-wrote the fourth track " Yeah Yeah Yeah".īorn Pink was supported by two singles, both of which reached number one on the Billboard Global 200. Lyrically, the album discusses themes of love, self-confidence, self-encouragement, dealing with fame and detractors, and more. The songs incorporate eclectic styles ranging from disco and bubblegum pop to pop-rock and stadium rock. Blackpink conceived Born Pink as "the essence" of the group, taking inspiration from hip-hop sound throughout the album and combining various genres.īorn Pink 's English-heavy sound draws mostly from pop, hip-hop, rock and EDM, with melodies characterized by more uptempo production than in its predecessor The Album. Production of the album was handled by various producers including Teddy Sinclair, Willy Sinclair, Bekuh Boom, R. It marked the group's first full-length record since The Album in 2020.
Born Pink is the second studio album by South Korean girl group Blackpink, released on September 16, 2022, through YG Entertainment and Interscope Records.
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